Adconion at OMMA RTB
Ben Fox EVP from Adconion Media presenting at OMMA RTB during the 2012 Internet week.
He rips apart the Luma landscape and gives his view of the RTB world in 2012. This is very cool.
$160B – Total US Advertising spend in 2010/11.
$26B – Spent online (18% of total spend).
$1.6B – Amount spent on exchanges (1% of total spend)
$700MM – Amount RTB enabled (1/2% of total spend).
CPMs on the rise: $0.25 CPMs three years about to around $1 CPMs today.
~ Zorilla City