Skip to content

Adconion at OMMA RTB

August 13, 2012

Ben Fox EVP from Adconion Media presenting at OMMA RTB during the 2012 Internet week.

He rips apart the Luma landscape and gives his view of the RTB world in 2012. This is very cool.

Key Metrics:
$160B – Total US Advertising spend in 2010/11.
$26B – Spent online (18% of total spend).
$1.6B – Amount spent on exchanges (1% of total spend)
$700MM – Amount RTB enabled (1/2% of total spend).
CPMs on the rise: $0.25 CPMs three years about to around $1 CPMs today.

~ Zorilla City


From → Technology

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: