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Video Spotlight: Ooyala

August 13, 2012

What is Ooyala? If you ask around, most people will say “something to do with video.” No very helpful, right? I didn’t think so either.

Here’s the a summary from Crunchbase:

Ooyala is a leader in online video management, publishing, analytics and monetization. Its integrated suite of technologies and services give content owners the power to expand audiences, and deep insights that drive increased revenue from video. Ooyala serves hundreds of global media companies and consumer brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan.

Like a lot of companies in the advertising ecosystem, it’s hard to figure out what they do unless you know someone who “just knows” what they do! Frustrating to say the least.

I think this is due in part because the industry is changing so fast and these companies are still trying ways to make money!

I’ll put the theory to the test…I’m going to call Ooyala and try to get a sales person to explain the platform to me. Wish me luck!

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