Agency Win: Redbox-Verizon Picks Vitro.
Redbox Instant by Verizon just chose San Diego-based agency Vitro as the streaming war between Amazon and Netflix has kicked into high gear.
The agency, part of MDC Partners, will be responsible for all creative for the introduction of the service, spanning traditional media, digital, social media and events. Redbox Instant is expected to begin beta testing in the next several months.
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