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Sh*t Digital Media People Say

September 1, 2012

“You don’t know who Randall Rothenberg is?!?”

eXelate (web/offline), BlueKai (web), Rapleaf (email), Invidi (TV) are just a few of the “big data” firms that track users to try and learn what they do, what they care about and who their friends are in order to build users profiles, which are then sold to advertisers.

Big data firms in the offline world include Experian, Acxiom, and Nielsen’s Claritas.

Check out eXelate on CrunchBase.

~ Zorilla City

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