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Ad Networks: Business.com

September 13, 2012

How do networks work? I’m glad you asked. Check out this video from Matthew Gussin at Business.com in our continuing series on digital ad networks.

Gussin makes a great analogy. Buying on an ad network is a lot like buying stocks in a mutual fund – you’re spreading risk across a portfolio of stocks versus betting on a single stock, or, if you’re an advertiser, you’re spreading your ad budget across a networks of sites versus risking your entire budget on a single website.

~ Zorilla City

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