Skip to content

Ad Networks:

September 13, 2012

How do networks work? I’m glad you asked. Check out this video from Matthew Gussin at in our continuing series on digital ad networks.

Gussin makes a great analogy. Buying on an ad network is a lot like buying stocks in a mutual fund – you’re spreading risk across a portfolio of stocks versus betting on a single stock, or, if you’re an advertiser, you’re spreading your ad budget across a networks of sites versus risking your entire budget on a single website.

~ Zorilla City

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: