Ad Networks: Business.com

How do networks work? I’m glad you asked. Check out this video from Matthew Gussin at Business.com in our continuing series on digital ad networks.

Gussin makes a great analogy. Buying on an ad network is a lot like buying stocks in a mutual fund – you’re spreading risk across a portfolio of stocks versus betting on a single stock, or, if you’re an advertiser, you’re spreading your ad budget across a networks of sites versus risking your entire budget on a single website.

~ Zorilla City