Self Serve Ads & The Minimum Bid
I came across this on AdExchanger today – a blog post from Arnie Gullov-Singh (Ad.ly, Fox Audience Network and now AdKnowledge) on why minimum bids on self-serve ad platforms are “bullshit.”
I just got to the office and wanted to post this real quick. Check out “4 reasons why self serve ad platforms shouldn’t have minimum bids.
~ Zorilla City