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Rubicon Project Real Time Trading Summit 2012

October 4, 2012

This is a great presentation from Frank Addante at Rubicon, even if it’s about six months old (spring 2012). This focuses on three areas of  three areas of automation in Real Time Trading.

  • Enabling ad networks as bidders
  • Real Time Bidding API access through DSPs
  • Self Server buying portals

~ Zorilla City

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