Company Spotlight: Netseer
According to CrunchBase, “NetSeer has created concept-based advertising, a breakthrough product that matches search queries and Web page content to relevant ads, without relying on keywords alone; this allows placement of richer, more relevant, and more profitable ads for both high value keywords and those keywords with little or no value today.”
Netseer’s technology can give publishers a lift in monetization and make media buys much more effective when it comes to lead generation, clicks, or online engagement.
There’s not a lot in the news recently about Netseer but I did see that Kevin Downey, a former BD, just joined AdMant, another company in the contextual ad tech space that “offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns.”
~ Zorilla City