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Company Spotlight:

January 9, 2013

From Crunchbase: operates a global online performance marketing traffic network that generates pre-qualified consumer leads for online advertisers.

It owns and operates lead generation websites in the travel, consumer finance and online shopping verticals that produce over 14 million consumer leads per month for advertising partners. Sites include,,,,, and

In 2002, its DomainSponsor business unit was the first to offer owners of undeveloped domain names the opportunity to monetize the direct navigation, organic traffic hitting their domains. Its self-learning technology platform displays highly relevant PPC ads on these undeveloped domains. The combination of strong direct navigation/organic user intent and highly relevant PPC ads produces favorable conversion rates for online advertisers. In January 2011, it announced a new technological development that expands beyond PPC to now include CPA and CPV monetization options for publishers. This new technology also allows advertisers to directly bid on and acquire the traffic on on the DomainSponsor platform. was founded in 2000 and is headquartered in Los Angeles, California with additional offices in New York City and Frankfurt, Germany

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