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Netflix Uses Pirate Sites For Buying

From TorrentFreak

This week Netflix rolled out its video streaming service in the Netherlands where it hopes to build a massive user base in the years to come. One of the keys to achieve this goal is getting the rights to the most popular movies and TV-shows, and this is where pirate sites come in. Netflix Vice President of Content Acquisition Kelly Merryman says that popularity on file-sharing platforms determines in part what TV-series the company buys.

Video streaming giant Netflix sees itself as one of the most prominent competitors to the many pirate sites that offer video content without owners’ permission.

However, these pirate sites also offer Netflix valuable information as to what video content they should acquire for their service.

This week Netflix rolled out its service in the Netherlands and the company’s Vice President of Content Acquisition, Kelly Merryman, says that their offering is partly based on what shows do well on BitTorrent networks and other pirate sites.

“With the purchase of series, we look at what does well on piracy sites,” Merryman told Tweakers.

One of the shows that Netflix acquired the rights to in the Netherlands is Prison Break, since it is heavily pirated locally. “Prison Break is exceptionally popular on piracy sites,” Merryman says.

In a separate interview Netflix CEO Reed Hastings adds that his company is aware of the many people who download content without permission via torrent sites. However, this is not exclusively a bad thing, as it also creates demand for the content Netflix is offering. Read more…


Omnicom CEO John Wren & Publicis CEO Maurice Levy

Ads: Onmicom Vs Publicis

Programatic Summer Of 2013

From MediaPost by ,

Monday marks the unofficial end of summer, and even though the dog days are coming to a close, there was no shortage of news in the programmatic space these past few months. From IPOs, to mergers and acquisitions, to new partnerships, and plenty of Hyperbabble in between, this post takes a glance at the programmatic summer of 2013.

The Big Moves

  • PubliCom. Wait, this happened only a month ago? With the amount of things that have happened since Publicis and Omnicom announced a merge, it seems like a long time ago. The impact of their tech stacks meshing remains to be seen.
  • The Magna Consortium. After naming their primary automation platform for TV and video inventory, Interpublic struck deals to automate transactions across TV, radio, out-of-home, mobile, online video, and display. The agreements are with A&E Networks, Cablevision, Clear Channel, Tribune, and AOL. Dubbed “The Magna Consortium.”
  • AOL buys Adap.TV. In early August, Adap.TV was purchased by AOL to the tune of $405 million dollars. The acquisition completes AOL’s video stack as they push more inventory toward programmatic.
  • News Corp.’s global programmatic exchange. In launching a global programmatic exchange, News Corp. is bringing everything in-house and nixing third-party ad networks they’ve worked with. Could it act as a catalyst for a premium publisher private exchange trend?

The IPOs

We saw several IPOs this summer relevant to the programmatic space (and, more specifically, programmatic video).

  • YuMe filed for a $65 million IPO just before Independence Day. It closed its IPO at a public price of $9 a share with approximately five million common stock shares available.
  • Tremor Video filed for a $86.3 million IPO just days before Memorial Day. 7.5 million common stock shares were available at $10 per share at the end of June, below the $11-$13 price per share analysts had predicted.
  • Rocket Fuel filed for a $100 million IPO in mid-August. In addition to filing the IPO, the company disclosed an accumulated deficit of $35.5 million as of June 30, 2013. Read more…

Ned Brody In at Yahoo, AOL Relents


06f3b8bNed Brody can officially join Yahoo as SVP for the Americas, five months after resigning his post as CEO of AOL Networks, the unit that houses the company’s ad-tech properties. Bob Lord, CEO of Razorfish, replaces Brody at AOL Networks.

Brody had been constrained from heading to Yahoo by a noncompete clause, which could have kept him from starting the job until April 2014. But AOL decided to waive the noncompete in exchange for what sources familiar with the deal said was a “commercial arrangement” between the two portals. Details on the nature of the new partnership were not revealed publicly, but could involve an expansion of the remnant ad deal AOL, Yahoo and Microsoft agreed to three years ago.

Brody will report to Yahoo COO Henrique De Castro, who praised his “analytical insight,” but did not say what exactly he would be doing in his new role. When Brody exited AOL, the expectation was that he would be Yahoo’s sales head, even though his main experience is as a “platform builder.” It’s been more than a year since Marissa Mayer became Yahoo’s CEO and her focus has centered on creating a better consumer experience through mobile-focused acquisitions. Read the release.

The one ad-tech exception in Mayer’s shopping spree this past year came in July, when Yahoo acquired mobile-ad targeter and data-management software provider AdMovate. That company’s talent and technology has since been integrated with the Sunnyvale, Calif.-based company’s existing — some might suggest neglected – ad-tech platforms, which include the display-serving tool Apt, the data-management software of Genome and the ad exchange Right Media. Read more…

Google Going Native (Advertising)

Native ads” are the hottest new/old idea in online ads: Messaging marketers pay for that’s supposed to look a lot like “real” content. They’re what we used to call “advertorials,” and they’re often quite easy to mock, but both advertisers and publishers seem to want them, so here we are.

And now, here’s Google: The search giant is getting into the native ads business by making it easier for publishers to run and track the ads on their sites, via its DoubleClick display ads platform.

Google has quietly been testing out the concept with a handful of publishers like Forbes. Now, in a blog post by Neal Mohan, Google’s display ads boss, the company is formally acknowledging that it’s going to make native ads a part of its business:

Making native native … to DoubleClick. Recently, “native formats” have emerged as an important new model. They provide new types of brand experiences, like sponsored stories, that are unique to each publisher. We are investing in models like this to connect advertisers and publishers in a meaningful way, which we believe also creates real value for users. In the coming months, we’ll be developing this technology and in making it seamless for publishers who want to have flexibility in implementing native formats and making the most of them on their properties.

The native ads announcement is part of a suite of product news Mohan is making, most of which won’t mean much to normal humans (and for the rest of you, there’s AdExchanger). He’ll be getting into a bit more detail in a talk he’s supposed to give this morning, though I wouldn’t expect him to spend much time on it.

I think that’s in part because Google doesn’t have its full native ads offering ready quite yet. Right now, for instance, Google won’t help publishers create native ads — if Forbes wants to run its “BrandVoice” units on its pages, it’s going to have to make them itself. But when I talked to Mohan yesterday, he suggested that this might change down the road.

Also of note: If you Google “Google” and “native ads,” you’ll find a bunch of stories aboutGoogle warning publishers about the dangers of native ads — including this video from Google search guru Matt Cutts, published just last week. In short, Google has been warning publishers that if they run deceptive native ads, or monkey around with the links in those ads, they could get penalized by Google’s search arm, as well as the Google News team.

If you’re a cynic, you might conclude that Google is telling publishers that the only kind of native ads they should be running are the ones that Google helps them serve up. Not so, said Mohan: He argues that his team has no contact with Cutts and his group. And that, in any case, it’s up to individual publishers and advertisers to make sure their advertorials are kosher.

What is an XML Feed

From Brick Marketing

XML feeds are a form of paid inclusion where a search engine is fed information about an advertiser’s web pages by XML. XML is a data delivery language that stands for “Extensible Markup Language” and allows users to define their own elements for sharing structured data. XML feeds also allow the search engine to gather information about web pages without having to gather information by crawling through pages. Marketers who are involved with an XML feedpay to have their pages included in a spider-based search index based on a XML format document which represents each advertiser’s websites. Read more…

Exchange Traffic, but Not for Ad Revenue

From ClickZ

Increasingly, publishers have come to adopt content marketing tools as a way to generate new revenue streams and/or acquire new users to their websites. Coinciding with this general trend, the “traffic exchange” space has grown significantly in the last two years, with players like MGID, Scribol, Crowd Ignite, and Knowd among the companies partnering with publishers to help grow their audience.

These traffic exchange products involve a publisher hosting a content widget that links out to related content from other publishers in the platform. In exchange for putting up this widget, the publisher gets returned visits from other participating websites. What’s even better is that through optimizing content within their platforms, traffic exchanges are able to grow the pie of eyeballs by encouraging readers to consume more content than they originally intended. This creates a “multiplier effect” that typically results in returned traffic of two to three times the amount they send out. By increasing engagement, a traffic exchange can take one user from a participating website and turn her into two or three new users for other publishers in their platforms (playing on the fact that a user unique to Site A may not be to Site B). Read more…


News Bullets Content-Style Ad Units Surpassing AdSense for Premium Publishers

— Premium Performance for Thousands of Advertisers in Premium Content

NEW YORK–(BUSINESS WIRE)–April 22, 2013–

Adblade, the only premium content-style ad platform online, today announced it has passed 200 million unique users a month, thanks to the overwhelming adoption by premium publishers of its innovative “Content-style” ad units. Adblade now connects more than 15,000 advertisers to content-style ad placements on more than 1,000 websites, including most of the premium media brands online.

Examples of Adblade’s premium only news network include; Fox News, Christian Science Monitor, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and hundreds more. Read more…

The Top 5 Disruptions In Digital Media

Reposted from LinkedIn – Tim Cadogan

Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant disruptive shifts currently taking place across the digital media landscape.

We are all simultaneously creating, being disrupted by and exploiting an incredible array of changes in the way our digital world works. While these shifts can sometimes seem overwhelming because they are proliferating and accelerating so fast, their broad themes can be simplified to help us understand their underlying meaning.

As I outlined this week, here are five of the most significant shifts currently taking place in the industry. As is the nature of disruptive innovation, each of these shifts simultaneously generates major challenges as well as massive opportunities:

1. Multi-Screen Proliferation

In many ways, 2012 was the year of mobile. Mobile reached a tipping point in terms of time spent, its connection to commerce, its redefinition of content consumption and entertainment and many other foundational applications.

Now that reality has already begun accelerating beyond just mobile to multi-screen. As consumers, we have become both sequential and simultaneous users of all the devices we own. The notion of one unified device is waning because we are beginning to understand that different devices work well in different situations: high-speed utility tasks vs. entertainment, geo-specific vs. not, productivity at work vs. social engagement. These situations in turn create flow across screens. For example, two thirds of us now start shopping on one device and finish on another.

This new reality and its incredible pace is forcing every sector of the digital economy – ecommerce, publishing, entertainment, gaming and advertising – to rethink how it provides the right environment and screen-specific experiences to its customers while retaining continuity of overall user and brand experiences across those screens.

2. Advertising Precision

During most of the history of advertising, companies have primarily focused on marketing to larger, more general audiences. The biggest exception had been direct mail, but nearly all the other large scale mediums – print, radio, TV and much of digital advertising – have been focused on addressing larger scale groups of people. But now we are able to advertise to increasingly specific audiences, based on a myriad factors relating to user behavior and intent. To give a specific example of the extent of the shift, print magazine publishers were typically able to give advertisers only a handful of targeting parameters – their readers would live here, earn this much, and be from this demographic. Today, magazines’ digital divisions can provide advertisers with thousands of targeting parameters to apply to their digital campaigns.

These changes are driving a sea change in how digital businesses shape, cultivate and package their audiences and how advertisers and agencies craft and execute their marketing campaigns. Read more…

Demand Media

Archive: All Things D / June 2010

Archive: DailyFinance

WPP MindShare Wins TGI Friday’s Media Buying Business

WPP’s Mindshare has won the TGI Friday’s media buying and planning business.

The selection is a move to unbundle the media account from the creative, as both were handled by Dallas-based agency The Richards Group . Executives familiar with the matter said that the review should not affect the shop’s creative business.

Mindshare referred calls to the client. The marketer and incumbent did not immediately respond to requests for comment.

The move is the first major agency shakeup since Burger King vet Brian Gies joined the company in February as its new CMO. It also marks the third win for the WPP agency giant this month alone, following Bacardi USA and Dyson.

In an internal memo celebrating recent new business wins, Mindshare CEO Antony Young wrote to staff: “In addition to Bacardi USA, so far we have picked up Lionsgate Studios, Dignity Health out of LA, Rooms to Go from Atlanta; and we were also recently appointed to handle the TGI Friday’s media account. Special mention to Shari Cohen who lead that pitch, with Ed Hughes, Robbie Rakowitz and Seth Spielvogel.”

TGI Friday’s, owned by privately held hospitality company Carlson, which also owns Radisson, is the 29th-largest restaurant in the U.S., according to Technomic. The chain posted $1.7 billion in 2011 U.S. system-wide sales, down 1.5% from the prior year. It’s the fourth-largest casual-dining chain in the U.S., according to Technomic, after category leader Applebee’s, Chili’s and Buffalo Wild Wings. The chain spent about $36.4 million on U.S. measured media from January through December 2012. It spent $36.6 million in 2011.

Difference Between eCPM and RPM in Adsense?

From Web Development Journal:

“Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We’d like to clarify and let you know that the terms are referring to the same thing: both eCPM and RPM represent your estimated earnings for every 1000 impressions. To calculate this figure, divide your estimated earnings by the number of page views, impressions or queries that you received, then multiply by 1000. For example, if you earned an estimated $0.20 from 50 page views, then your page eCPM or RPM would equal ($0.20 / 50) * 1000 or $4.00.

eCPM or RPM = (Estimated earnings / Number of page views) * 1000

To avoid confusion in the future, we’ll work to use only one term (RPM). RPM is a commonly used metric in advertising programs, and you may find it helpful for comparing revenue across different channels. You can learn a lot more about using RPM in our two part blog series (part 1 and part 2).

Posted by Jamie Firkus – Inside AdSense Team

Posted By Inside AdSense Team to Inside AdSense at 11/08/2011 09:00:00 AM”

How Search Could Fall (TechCrunch)

From TechCrunch:

The juggernaut that is search advertising grew so popular and lucrative because it offered businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google’s stranglehold on ads that convince us what to buy.


Google Twitter Facebook Funnel

A solid model for understanding web advertising is the purchase-intent funnel. At the wide top of the funnel is demand generation — raising awareness about a product and engendering the brand to the consumer. Demand generation is more about ad views and changing your perceptions than clicks and driving immediate action. Imagine banner ads for Coca-Cola, Facebook sidebar ads for a movie coming to theaters next month, or a Twitter Promoted Tweet about Clorox bleach. They’re designed to keep those brands stuck in your mind so you pay them later, and they’re targeted based on your demographic and interests. Read more…

Yahoo’s Ad Tech ‘Dream Team’ & Possible AOL Defection

On paper, the combination of Henrique de Castro, Yahoo’s chief operating officer, Brian Silver, the former Travel Ad Network CEO who became Yahoo’s VP of ad platforms over a year ago, and AOL Networks CEO Ned Brody — who just resigned from that post — as head of ad sales for Yahoo North America, sounds perfect. But when you think about it, the mixture seems to be missing some ingredients.

In particular, this trio is mostly known for their managerial and platform acumen. None are especially regarded as salespeople, something that observers often said was lacking in Yahoo’s leadership through its string of engineering/product-focused chiefs, from Carol Bartz (CEO, 2009-2011), Scott Thompson (Jan. 2012-May 2012) and Marissa Mayer (July 2012-present). In the short period between Thompson and Mayer, Ross Levinsohn, who was widely regarded for his sales expertise, had served as interim head and was considered for the top post, but left the company when he didn’t get it (He eventually took the CEO post at Guggenheim Digital Media.).

“The rumor that Ned Brody would take on the job of of head of sales for North America reflects Marissa’s view of Yahoo as a product company, not a media company, given his skill set at AOL,” said one former Yahoo who asked not to be identified. Read more…

Twitter Said to Seek Deals With Viacom, NBC to Feature TV

Twitter is close to reaching partnerships with TV networks that would bring more high-quality video content and advertising to the social site, according to people familiar with the matter.

The San Francisco-based company has held talks with Viacom about hosting TV clips on its site and selling ads alongside them, said two of the people, who asked not to be named because the discussions were private. Twitter has also discussed a content partnership with Comcast‘s NBC Universal, said two of the people.

Twitter, which began in 2006 as a service for 140-character status updates, is racing to add video content that will get users to spend more time on the site and watch ads. Building on its existing partnerships with Walt Disney Co.‘s ESPN, Weather Channel and Turner Broadcasting System, Twitter is seeking to add more entertainment and news video, two people familiar with the plan said. NBC, which also owns the USA Network, and Viacom, which owns MTV and Nickelodeon, would make attractive partners given the popularity of their content. Read more…