This week Netflix rolled out its video streaming service in the Netherlands where it hopes to build a massive user base in the years to come. One of the keys to achieve this goal is getting the rights to the most popular movies and TV-shows, and this is where pirate sites come in. Netflix Vice President of Content Acquisition Kelly Merryman says that popularity on file-sharing platforms determines in part what TV-series the company buys.
Video streaming giant Netflix sees itself as one of the most prominent competitors to the many pirate sites that offer video content without owners’ permission.
However, these pirate sites also offer Netflix valuable information as to what video content they should acquire for their service.
This week Netflix rolled out its service in the Netherlands and the company’s Vice President of Content Acquisition, Kelly Merryman, says that their offering is partly based on what shows do well on BitTorrent networks and other pirate sites.
“With the purchase of series, we look at what does well on piracy sites,” Merryman told Tweakers.
One of the shows that Netflix acquired the rights to in the Netherlands is Prison Break, since it is heavily pirated locally. “Prison Break is exceptionally popular on piracy sites,” Merryman says.
In a separate interview Netflix CEO Reed Hastings adds that his company is aware of the many people who download content without permission via torrent sites. However, this is not exclusively a bad thing, as it also creates demand for the content Netflix is offering. Read more…
Brody had been constrained from heading to Yahoo by a noncompete clause, which could have kept him from starting the job until April 2014. But AOL decided to waive the noncompete in exchange for what sources familiar with the deal said was a “commercial arrangement” between the two portals. Details on the nature of the new partnership were not revealed publicly, but could involve an expansion of the remnant ad deal AOL, Yahoo and Microsoft agreed to three years ago.
Brody will report to Yahoo COO Henrique De Castro, who praised his “analytical insight,” but did not say what exactly he would be doing in his new role. When Brody exited AOL, the expectation was that he would be Yahoo’s sales head, even though his main experience is as a “platform builder.” It’s been more than a year since Marissa Mayer became Yahoo’s CEO and her focus has centered on creating a better consumer experience through mobile-focused acquisitions. Read the release.
The one ad-tech exception in Mayer’s shopping spree this past year came in July, when Yahoo acquired mobile-ad targeter and data-management software provider AdMovate. That company’s talent and technology has since been integrated with the Sunnyvale, Calif.-based company’s existing — some might suggest neglected – ad-tech platforms, which include the display-serving tool Apt, the data-management software of Genome and the ad exchange Right Media. Read more…
From Brick Marketing
XML feeds are a form of paid inclusion where a search engine is fed information about an advertiser’s web pages by XML. XML is a data delivery language that stands for “Extensible Markup Language” and allows users to define their own elements for sharing structured data. XML feeds also allow the search engine to gather information about web pages without having to gather information by crawling through pages. Marketers who are involved with an XML feedpay to have their pages included in a spider-based search index based on a XML format document which represents each advertiser’s websites. Read more…
Increasingly, publishers have come to adopt content marketing tools as a way to generate new revenue streams and/or acquire new users to their websites. Coinciding with this general trend, the “traffic exchange” space has grown significantly in the last two years, with players like MGID, Scribol, Crowd Ignite, and Knowd among the companies partnering with publishers to help grow their audience.
These traffic exchange products involve a publisher hosting a content widget that links out to related content from other publishers in the platform. In exchange for putting up this widget, the publisher gets returned visits from other participating websites. What’s even better is that through optimizing content within their platforms, traffic exchanges are able to grow the pie of eyeballs by encouraging readers to consume more content than they originally intended. This creates a “multiplier effect” that typically results in returned traffic of two to three times the amount they send out. By increasing engagement, a traffic exchange can take one user from a participating website and turn her into two or three new users for other publishers in their platforms (playing on the fact that a user unique to Site A may not be to Site B). Read more…
News Bullets Content-Style Ad Units Surpassing AdSense for Premium Publishers
— Premium Performance for Thousands of Advertisers in Premium Content
NEW YORK–(BUSINESS WIRE)–April 22, 2013–
Adblade, the only premium content-style ad platform online, today announced it has passed 200 million unique users a month, thanks to the overwhelming adoption by premium publishers of its innovative “Content-style” ad units. Adblade now connects more than 15,000 advertisers to content-style ad placements on more than 1,000 websites, including most of the premium media brands online.
Examples of Adblade’s premium only news network include; Fox News, Christian Science Monitor, Investopedia, McClatchy Newspapers, NY Daily News, United Press International, Fox Business, Worldnow Local Media Network, Hearst Broadcast, Sinclair Broadcast, Journal Register, Washington Times, Tech Media Network and hundreds more. Read more…
Reposted from LinkedIn – Tim Cadogan
Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant disruptive shifts currently taking place across the digital media landscape.
We are all simultaneously creating, being disrupted by and exploiting an incredible array of changes in the way our digital world works. While these shifts can sometimes seem overwhelming because they are proliferating and accelerating so fast, their broad themes can be simplified to help us understand their underlying meaning.
As I outlined this week, here are five of the most significant shifts currently taking place in the industry. As is the nature of disruptive innovation, each of these shifts simultaneously generates major challenges as well as massive opportunities:
1. Multi-Screen Proliferation
In many ways, 2012 was the year of mobile. Mobile reached a tipping point in terms of time spent, its connection to commerce, its redefinition of content consumption and entertainment and many other foundational applications.
Now that reality has already begun accelerating beyond just mobile to multi-screen. As consumers, we have become both sequential and simultaneous users of all the devices we own. The notion of one unified device is waning because we are beginning to understand that different devices work well in different situations: high-speed utility tasks vs. entertainment, geo-specific vs. not, productivity at work vs. social engagement. These situations in turn create flow across screens. For example, two thirds of us now start shopping on one device and finish on another.
This new reality and its incredible pace is forcing every sector of the digital economy – ecommerce, publishing, entertainment, gaming and advertising – to rethink how it provides the right environment and screen-specific experiences to its customers while retaining continuity of overall user and brand experiences across those screens.
2. Advertising Precision
During most of the history of advertising, companies have primarily focused on marketing to larger, more general audiences. The biggest exception had been direct mail, but nearly all the other large scale mediums – print, radio, TV and much of digital advertising – have been focused on addressing larger scale groups of people. But now we are able to advertise to increasingly specific audiences, based on a myriad factors relating to user behavior and intent. To give a specific example of the extent of the shift, print magazine publishers were typically able to give advertisers only a handful of targeting parameters – their readers would live here, earn this much, and be from this demographic. Today, magazines’ digital divisions can provide advertisers with thousands of targeting parameters to apply to their digital campaigns.
These changes are driving a sea change in how digital businesses shape, cultivate and package their audiences and how advertisers and agencies craft and execute their marketing campaigns. Read more…
From Web Development Journal:
“Recently, we’ve heard some questions about the difference between eCPM (effective cost per thousand impressions) and RPM (revenue per thousand impressions), as the older AdSense interface references eCPM and the newer version shows RPM. We’d like to clarify and let you know that the terms are referring to the same thing: both eCPM and RPM represent your estimated earnings for every 1000 impressions. To calculate this figure, divide your estimated earnings by the number of page views, impressions or queries that you received, then multiply by 1000. For example, if you earned an estimated $0.20 from 50 page views, then your page eCPM or RPM would equal ($0.20 / 50) * 1000 or $4.00.
eCPM or RPM = (Estimated earnings / Number of page views) * 1000
To avoid confusion in the future, we’ll work to use only one term (RPM). RPM is a commonly used metric in advertising programs, and you may find it helpful for comparing revenue across different channels. You can learn a lot more about using RPM in our two part blog series (part 1 and part 2).
Posted by Jamie Firkus – Inside AdSense Team
Posted By Inside AdSense Team to Inside AdSense at 11/08/2011 09:00:00 AM”
The juggernaut that is search advertising grew so popular and lucrative because it offered businesses the ability to reach and persuade people with true purchase intent. But now keyword targeting is available on Twitter and Facebook, which could loosen Google’s stranglehold on ads that convince us what to buy.
DEMAND GENERATION VS FULFILLMENT
A solid model for understanding web advertising is the purchase-intent funnel. At the wide top of the funnel is demand generation — raising awareness about a product and engendering the brand to the consumer. Demand generation is more about ad views and changing your perceptions than clicks and driving immediate action. Imagine banner ads for Coca-Cola, Facebook sidebar ads for a movie coming to theaters next month, or a Twitter Promoted Tweet about Clorox bleach. They’re designed to keep those brands stuck in your mind so you pay them later, and they’re targeted based on your demographic and interests. Read more…
In particular, this trio is mostly known for their managerial and platform acumen. None are especially regarded as salespeople, something that observers often said was lacking in Yahoo’s leadership through its string of engineering/product-focused chiefs, from Carol Bartz (CEO, 2009-2011), Scott Thompson (Jan. 2012-May 2012) and Marissa Mayer (July 2012-present). In the short period between Thompson and Mayer, Ross Levinsohn, who was widely regarded for his sales expertise, had served as interim head and was considered for the top post, but left the company when he didn’t get it (He eventually took the CEO post at Guggenheim Digital Media.).
“The rumor that Ned Brody would take on the job of of head of sales for North America reflects Marissa’s view of Yahoo as a product company, not a media company, given his skill set at AOL,” said one former Yahoo who asked not to be identified. Read more…
Twitter is close to reaching partnerships with TV networks that would bring more high-quality video content and advertising to the social site, according to people familiar with the matter.
The San Francisco-based company has held talks with Viacom about hosting TV clips on its site and selling ads alongside them, said two of the people, who asked not to be named because the discussions were private. Twitter has also discussed a content partnership with Comcast‘s NBC Universal, said two of the people.
Twitter, which began in 2006 as a service for 140-character status updates, is racing to add video content that will get users to spend more time on the site and watch ads. Building on its existing partnerships with Walt Disney Co.‘s ESPN, Weather Channel and Turner Broadcasting System, Twitter is seeking to add more entertainment and news video, two people familiar with the plan said. NBC, which also owns the USA Network, and Viacom, which owns MTV and Nickelodeon, would make attractive partners given the popularity of their content. Read more…